This essay aims to contextualise and critically examine Cultural Imperialism theory and look at the different impacts it has had on global communication, both historically and currently. The need for global communication has increased due to the expanse of globalisation, which will be discussed in this essay. Cultural Imperialism is also closely related to global communication, which can be defined as the communication practice occurring across national borders, social, political, and cultural divides (Thussu, 2010). It is the unequal human and territorial relationship based on ideas of superiority and dominance. Imperialism stems from the word “empire”, and is the extending of a country’s power and influence through colonisation, use of military force, or other means (OED, 2014). Essentially, culture is something that is shared, learned or acquired, and constantly evolving and non-static. Culture is difficult to define, but if one looks to the dictionary definition it is defined as “the distinctive ideas, customs, social behaviour, or way of life of a particular nation, society, people or period” (OED, 2008). However, to wholly understand what Cultural Imperialism is, one must first define “culture” and “imperialism” separately. It is possible to define Cultural Imperialism as “the extension of influence or dominance of one nation’s culture over others, (…) through the exportation of cultural commodities” (OED, 2008).
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